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Razif Mohamed

Razif Mohamed has been coding, designing, and creating soundscapes since the days of CompuServe (yes, he’s that OG). He’s worn many hats, including Audio Director at Tunestone Entertainment and Executive Director at New Media Asia, and he also co-founded i-bands.net, a platform for indie musicians. Razif shares his man cave with twenty cats, all strategically placed for Ambisonic sound experiments. Now, he's on the lookout for the elusive 21st to complete his feline symphony!
Razif Mohamed
Type UI & UX

The Great UX Design Clash: Typography, Super Apps, and the Myth of Universal Principles.

by Razif MohamedDecember 8, 2025
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Opinion Tech

Will AI Replace Designers?

by Razif MohamedSeptember 17, 2024June 13, 2025
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UI & UX

My AstraZeneca Registration Disaster: How Bad UX Design Amplifies Negative Public Perceptions

by Razif MohamedJune 9, 2021August 2, 2021
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UI & UX

Getting Fit! A User’s Journey… Gamifying Indoor Exercises

by Razif MohamedNovember 6, 2019July 20, 2021
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Uncategorized

Little Box of DAW: Exploring Sound Design on the iPad

by Razif MohamedJanuary 9, 2019July 20, 2021
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AR VR

Immersive Sound Experience in Virtual Reality

by Razif MohamedAugust 8, 2018July 21, 2021
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To share diverse views, local or regional knowledge related to creative disciplines and thought processes that are pertinent and pressing in SE Asia and S Asia.

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kreatifbeats kreatifbeats.com @kreatifbeats ·
9 Mar

"A Case for Reviewing Malaysia’s Flag Protocol" by Vinod Nair

During Merdeka month 2025, two incidents involving the flag being flown upside down [...] drew significant political attention [...] these incidents point to a concern [...] clear guidelines

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kreatifbeats kreatifbeats.com @kreatifbeats ·
3 Mar

"Creating A “NuWay” for Malaysia: A Wayfinding Font" by Dave C. Moniaga

"NuWay is more than a modern redesign [..] It reflects how even small design interventions can contribute to national identity and shape how citizens perceive their environment."

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kreatifbeats kreatifbeats.com @kreatifbeats ·
9 Feb

"NOMAD: Where Letters Find Their Own Way" by Nicole Ng

"I wanted to design a bold, fat typeface that screams “Look at me!” but in a polite way (if you get what I mean)."

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kreatifbeats kreatifbeats.com @kreatifbeats ·
2 Feb

"Exploring Art Nouveau Through Experimental Typeface Design" by Caitlin Lung

"“I thought it was another letter.” Stylistic ambiguity w/out sacrificing readability was the goal ... so I had to make adjustments based on the feedback I received ..."

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