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Razif Mohamed

Razif Mohamed has been coding, designing, and creating soundscapes since the days of CompuServe (yes, he’s that OG). He’s worn many hats, including Audio Director at Tunestone Entertainment and Executive Director at New Media Asia, and he also co-founded i-bands.net, a platform for indie musicians. Razif shares his man cave with twenty cats, all strategically placed for Ambisonic sound experiments. Now, he's on the lookout for the elusive 21st to complete his feline symphony!
Razif Mohamed
Type UI & UX

The Great UX Design Clash: Typography, Super Apps, and the Myth of Universal Principles.

by Razif MohamedDecember 8, 2025
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Opinion Tech

Will AI Replace Designers?

by Razif MohamedSeptember 17, 2024June 13, 2025
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UI & UX

My AstraZeneca Registration Disaster: How Bad UX Design Amplifies Negative Public Perceptions

by Razif MohamedJune 9, 2021August 2, 2021
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UI & UX

Getting Fit! A User’s Journey… Gamifying Indoor Exercises

by Razif MohamedNovember 6, 2019July 20, 2021
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Uncategorized

Little Box of DAW: Exploring Sound Design on the iPad

by Razif MohamedJanuary 9, 2019July 20, 2021
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AR VR

Immersive Sound Experience in Virtual Reality

by Razif MohamedAugust 8, 2018July 21, 2021
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To share diverse views, local or regional knowledge related to creative disciplines and thought processes that are pertinent and pressing in SE Asia and S Asia.

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kreatifbeats kreatifbeats.com @kreatifbeats ·
14 Sep

"Designing Environmental Narrative in The Walk Home" by Nabil Dorn.

"Have you ever played a video game and skipped through the dialogues because it felt too long or slow? Just wanted to jump straight into the action and play the game?"

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kreatifbeats kreatifbeats.com @kreatifbeats ·
8 Sep

"Designing Authority: A Typeface Inspired by George Orwell’s 1984" by Haley A. Gray

"My curiosity about visually expressing power grew through my interest in dystopian literature, particularly George Orwell’s 1984 ... "

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kreatifbeats kreatifbeats.com @kreatifbeats ·
2 Sep

"A Map to Find the Lost Treasures" by Siam Siew Yong

"For me, an illustration should never simply repeat what the text is saying. It should add another layer to the story [...]"

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kreatifbeats kreatifbeats.com @kreatifbeats ·
21 Aug

"Red’s Escape: Reimagining a Familiar Fairy Tale" by Rio Sato

"When I first started this project, I did not simply want to turn this fairy tale into a scary game [..] I wanted to distort its world ..."

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