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Razif Mohamed

Razif Mohamed has been coding, designing, and creating soundscapes since the days of CompuServe (yes, he’s that OG). He’s worn many hats, including Audio Director at Tunestone Entertainment and Executive Director at New Media Asia, and he also co-founded i-bands.net, a platform for indie musicians. Razif shares his man cave with twenty cats, all strategically placed for Ambisonic sound experiments. Now, he's on the lookout for the elusive 21st to complete his feline symphony!
Razif Mohamed
Type UI & UX

The Great UX Design Clash: Typography, Super Apps, and the Myth of Universal Principles.

by Razif MohamedDecember 8, 2025
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Opinion Tech

Will AI Replace Designers?

by Razif MohamedSeptember 17, 2024June 13, 2025
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UI & UX

My AstraZeneca Registration Disaster: How Bad UX Design Amplifies Negative Public Perceptions

by Razif MohamedJune 9, 2021August 2, 2021
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UI & UX

Getting Fit! A User’s Journey… Gamifying Indoor Exercises

by Razif MohamedNovember 6, 2019July 20, 2021
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Uncategorized

Little Box of DAW: Exploring Sound Design on the iPad

by Razif MohamedJanuary 9, 2019July 20, 2021
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AR VR

Immersive Sound Experience in Virtual Reality

by Razif MohamedAugust 8, 2018July 21, 2021
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To share diverse views, local or regional knowledge related to creative disciplines and thought processes that are pertinent and pressing in SE Asia and S Asia.

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kreatifbeats kreatifbeats.com @kreatifbeats ·
21 Aug

"Red’s Escape: Reimagining a Familiar Fairy Tale" by Rio Sato

"When I first started this project, I did not simply want to turn this fairy tale into a scary game [..] I wanted to distort its world ..."

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kreatifbeats kreatifbeats.com @kreatifbeats ·
10 Aug

"Between Highs and Lows: Designing an Emotional Reading Experience" by Zhou Yi

"What if your emotions were never stable? For me, this question is not only something I designed around, but something I personally understand..."

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kreatifbeats kreatifbeats.com @kreatifbeats ·
13 Jun

An Ode to Master Yuen Kheng Seng (1949–2026)

"We often sat at the mamak stall, talking endlessly about ideas. Yuen called these gatherings “Type Tarik Sessions.”

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kreatifbeats kreatifbeats.com @kreatifbeats ·
5 Jun

"When Letters Become Landscapes: Turning Typography into a Physical Experience" by Jovanna Tania Martindo

"What fascinated me was how both typography and topography rely on lines, spacing, and form to communicate something invisible."

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